Session Outline
We’re peeling back the layers on the ever-evolving world of digital marketing. This session at the Data Innovation Summit 2024 is led by Ted Sfikas, Field Chief Technology Officer at Amplitude! This talk is a journey through the data landscape that’s guiding marketers and their executives on how to improve customer experiences, fuel growth, and make their products shine. With the game-changing shifts in data strategies from new device restrictions, cookie deprecation, and those tight privacy rules (hello, GDPR and CCPA), we’re entering the golden age of digital marketing, and we’re checking out how it all connects. Ted’s talk is walking the audience through the now and the next of digital trends that are set to redefine the digital data universe.
Key Takeaways
- There are 4 pillars of expertise that drive the new Digital Marketing & Data strategy
- The Customers themselves have changed and will value brands that meet them in the moments that matter, on any device
- The future success of brands depend on their high fidelity stewardship of their owned First Party Data, and the partnerships throughout the open internet that enrich new opportunities for revenue and the maximum customer experience