Session Outline
At the Data Innovation Summit 2024, Anca Iordanescu from Ingka Digital, IKEA, presents a case study on leveraging Generative AI (GenAI) to responsibly engage and inspire IKEA customers across multiple channels! This session offers valuable insights into the strategic implementation of GenAI within a global retail context.
Key Takeaways
- How we innovate at Ikea
- The problems we want to solve for our customers, why GenAI
- The journey from the idea to first prototype
- Learnings and next steps
During an on-site interview at the summit, we had the chance of speaking with Anca! As a VP Engineering, Store of the future at Ingka Digital, IKEA, and a speaker at this year’s edition of the summit, she shares more in-depth insights on the impact of AI in retail.